PLR (Private Label Rights) and MRR (Master Resell Rights) are both types of rights associated with digital products, but they differ in how they allow buyers to use and resell the products. We experienced this learning curve, and once we fully grasped how PLR and MRR could transform our business, it was a game-changer. In this post, we’ll explore what PLR and MRR are, how they differ, and why understanding these concepts can be crucial for your success as a Christian digital entrepreneur.
Here's a breakdown of each:
PLR (Private Label Rights)
Definition: PLR allows the buyer to not only resell the product but also to edit, modify, and rebrand it as their own. With PLR, you essentially have the rights to claim ownership of the product and make changes to the content, design, or packaging.
How can this benefit your audience?
- You can edit the content (like adding your name, changing text, or modifying the design).
- You can repackage or reformat the product (e.g., turning an eBook into a video series).
- You can resell it under your own brand, typically at your chosen price.
- PLR products are often used to create content quickly for blogs, courses, and other digital assets.
- Cater to specific niches: Finding a niche audience with growth is an art and a skill – but once you’ve identified and harnessed a lucrative target niche or demographic, they will go viral – and profits will skyrocket. For example: mega journaling and scripture cards are increasingly popular and evergreen niches respectively. And there are plenty more where those came from! Take a moment to think of a few and then do some research on them.
What are the drawbacks of PLR?
The biggest drawback is that PLR content isn't exclusive—other people could be using the same products. To stand out, it's crucial to personalize and add your unique spin to the content to make it truly your own.
MRR (Master Resell Rights)
Definition: MRR allows the buyer to resell the product "as-is," but unlike PLR, you cannot modify or rebrand it. You can resell it to others with the same resell rights, meaning your buyers can also resell the product.
How can this benefit your audience?
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- You can resell the product without making any changes.
- You can give your customers the ability to resell the product, but they can't modify it.
- You cannot claim ownership of the product or alter its content or design.
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Example: If you purchase an MRR product like a software tool, you can sell the same tool to your customers and give them the rights to resell it, but neither you nor your customers can modify it.
What are the drawbacks of MRR?
A key limitation is that you can't customize the product since you're selling it as-is. Additionally, with many others reselling the same product, the market can become saturated, making it harder to stand out.
Key Differences
- Editing/Modifying: With PLR, you can modify the product; with MRR, you cannot.
- Ownership: PLR allows you to claim the product as your own after modification, whereas MRR does not grant ownership, and you must resell it as it is.
- Reselling Rights: Both allow for resale, but MRR allows you to pass on the same reselling rights to your buyers, whereas PLR typically focuses on the creator claiming ownership and modifying the content.
In Summary:
- PLR gives you more flexibility to edit and rebrand the product as your own.
- MRR lets you resell the product with the same rights, but you cannot change or claim ownership of it.